Jesse Gonzalez

Jesse Gonzalez is the President and Founder of North Bay Capital, a mortgage and commercial-loan brokerage based in Santa Rosa, California. He has over 20 years of experience in mortgage and real estate and is licensed in California, Colorado, Florida, Alabama.

He specializes in FHA construction loans and HECM reverse mortgages, and holds regular public-education seminars on the HECM program. Jesse approaches every loan from a financial-planning perspective rather than a single-transaction one — a habit that shapes how North Bay Capital shops lenders on a client's behalf.

Jesse also operates True Blue Lending Corporation as President and co-owner. North Bay Capital and True Blue Lending are separate brands under his direction; verify his licensing any time on the NMLS Consumer Access record linked below.